Effective Date: June 2026 | Last Updated: June 2026
At 5 Archetype Works, understanding people is the foundation of everything we do. That same principle applies to how we handle your personal information — with care, clarity, and intention.
This Privacy Policy explains what information we collect when you visit our website (5archetypeworks.com), engage with our services, or reach out to us, and how we use, protect, and manage it.
By using our website or services, you agree to the terms described here.
01 / Who We Are
5 Archetype Works is a marketing and technology agency based in Mumbai, Maharashtra, India. We provide brand strategy, content, digital marketing, performance marketing, social media management, production, influencer marketing, and web development services to brands across categories.
We collect information in two ways: information you give us directly, and information collected automatically when you use our website.
Information you provide:
Your name, email address, phone number, and company name when you fill out our contact or inquiry form.
Any project details or briefs you share with us voluntarily.
Your email address if you subscribe to our communications.
Information collected automatically:
Pages you visit, time spent on the site, and how you navigate through it.
Device type, browser, operating system, and IP address.
Referral source - how you found our website.
This data is collected through cookies and standard web analytics tools (such as Google Analytics). We use it to understand how our website is being used and to improve the experience.
03 / How We Use Your Information
We use the information we collect for the following purposes:
To respond to your inquiries, briefs, or project requests.
To assess whether we are the right fit for your brand's needs.
To send relevant updates, insights, or communications — only if you've opted in.
To improve our website, content, and user experience.
To fulfil our contractual obligations if you become a client.
To comply with applicable legal requirements.
We do not sell, rent, or trade your personal information to any third party. Ever.
04 / Who We Share It With
We only share your information in limited circumstances:
With trusted technology partners (such as website hosting, email, or analytics providers) who process data on our behalf under strict confidentiality agreements.
With our internal team members who need the information to respond to or service your inquiry.
With legal or regulatory authorities, if required by law.
Any third-party tool or platform we use is selected with the same standard of discretion we apply to our own work.
05 / Cookies
Our website uses cookies - small text files stored on your device - to help us understand how visitors interact with our content.
We use:
Essential cookies - necessary for the website to function correctly.
Analytics cookies - to understand traffic, behaviour, and usage patterns.
You can control or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect how the website functions for you.
06 / Data Retention
We retain your information only for as long as necessary to fulfil the purpose it was collected for/or as required by law.
Inquiry and contact form data is retained for up to 24 months, after which it is reviewed and deleted unless an active client relationship exists. Analytics data is retained in accordance with the data retention policies of the platforms we use (e.g. Google Analytics).
You have the right to know what personal information we hold about you, request correction of inaccurate information, request deletion of your personal data, or withdraw consent. To exercise these rights, write to us at understand@5archetypeworks.com.
08 / Data Security
We take the security of your information seriously. We implement appropriate technical and organisational measures to protect your data. However, no system is completely infallible, and we cannot guarantee absolute security of data transmitted over the internet.
09 / Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices and recommend reviewing their privacy policies.
10 / Children's Privacy
Our website and services are not directed at individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has submitted information, please contact us and we will delete it promptly.
11 / Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available on this page, with the effective date updated accordingly.
12 / Contact
If you have any questions, concerns, or requests related to this Privacy Policy, reach out to us: